Why are school pictures so expensive?

Getting hit left and right with school pictures, dance pictures, communion pictures... why are they so expensive? I mean you get more for your money at a commerical studio

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    04/15/14
    That is awesome that they gave you a package for helping out! So wonderful! I wish we had that option!
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    About Magen
    Birth: December 31
    On Moms.com since: Sep 14, 2013